Build a Sales Engine That Works Without You
Most MSPs are stuck in an unscaleable sales model — growing through referrals, hiring reps who fail, and staying trapped selling everything themselves.
Cold calling and cold email blasts aren't the answer. They're untargeted, they don't move average revenue, and they don't scale.
I built a different way. A repeatable outside sales engine that lets you step out of sales and focus on running the business.
Meet Brian Strong
In March 2021, my MSP was struggling. Our sales funnel was nearly empty, and we had only generated $8K in revenue over six months. The business was stagnant, so I sat down with my sales representative and said:
"We are hitting $10K in new monthly revenue for the rest of this year—no excuses." He told me it was impossible and that he had never seen those numbers before. My response was simple: "I have. I did it alone for years. Now, we're going to do it together." We stopped guessing and started executing the process.
We hit our goal every single month except one. In nine months, we closed $112,000 in new business. Results replaced doubt. That is the power of a repeatable engine.
Most MSP owners are trapped. They rely on referrals and hope for growth. When they finally hire sales reps, those reps fail because there is no system to follow. The owner stays stuck in every sales meeting, unable to scale. Random cold calling and generic email blasts don't move the needle and they definitely don't build a predictable business. You can't scale what you can't repeat, and you shouldn't have to do it alone.
I built the system that works.
Field-Tested Experience: From 2008 to 2012, I was the lead producer for my first MSP. I personally closed over $100,000 in new MRR every year. I didn't learn this in a classroom; I learned it by prospecting, closing, and building high-value partnerships.
The breakthrough came when I stepped out of the sales seat. I built a system that allowed the business to grow without my direct involvement in every deal. This requires a professional prospecting framework, a disciplined pipeline, and actual sales leadership. MSPs don't need more 'leads'—they need a scalable engine. I wrote MSP Sales Engine to give you the blueprint I used to scale TenHats from $2M to $19M. If you are ready to stop being the only person in your company who can sell, let's talk.
TESTED • PROVEN • SCALABLE •
The Book
I wrote MSP Sales Engine to fix the broken sales models most MSPs use. This is the exact framework I used to scale a company from $2M to $19M without relying on the owner to close every deal. It's the process I used to turn skeptical reps into high performers who consistently hit their numbers. No theory, no fluff—just the practical tactics required to build a self-sustaining sales department. Sign up now to get a signed copy at launch and start scaling your firm.